NIVEA MEN and Real Madrid Foundation Announce their Collaboration in the United States
Over 15,000 boys and girls benefit from the social sports projects across the continent.
During an event held as part of the Real Madrid first team's preseason in the United States, the Real Madrid Foundation and NIVEA MEN USA announced their collaboration in the country. The event, which featured Kristina Amerigo, Director of Marketing for NIVEA MEN in the United States, and Emilio Butragueño, Director of Institutional Relations for Real Madrid, marks a significant milestone in the partnership between the two entities.
As a sponsor of the club since 2013, NIVEA MEN is strengthening its commitment to our long-standing partnership and to the important role soccer plays as a passion point for our consumers by partnering with the Real Madrid Foundation through its U.S. division. This alliance has enabled NIVEA MEN USA to provide scholarships to boys and girls participating in the Clinics that the Foundation organized over the summer in various U.S. cities.
Furthermore, the partnership will focus on enhancing the sustainability of the Social Sport Schools that the Real Madrid Foundation runs in collaboration with its partners in Colorado, Florida, Massachusetts, and Virginia, reinforcing its dedication to the social development of youth in these areas.
This agreement reaffirms both organizations' shared commitment to promoting values such as care and effort, perseverance, and teamwork, while expanding the scope of their joint initiatives across the United States.