Acto Microsoft

Real Madrid, pioneers in transforming digital sports content and entertainment

NEWS | 04/05/2015

The Microsoft convention highlighted the fact that the Whites are a real benchmark worldwide.
Real Madrid had a starring role at the Microsoft convention in Chicago. The partnership between the two bodies has allowed the Whites to become a worldwide benchmark in new sports content and entertainment. Just like on the pitch, Real Madrid are an example of success and innovation in transforming the new digital environment and lead the technological change being experienced by the sector.

The club was represented at the event in Chicago by the director general, José Ángel Sánchez, who participated in the convention. The aim of digital transformation is to promote a global meeting place for all Madrid followers, at any time and in any place, regardless of their culture or country of origin.