El Real Madrid y Liberbank presentan su acuerdo de patrocinio

Real Madrid and Liberbank unveil their sponsorship agreement

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NEWS | 29/09/2020

Florentino Pérez and Pedro Manuel Rivero Torre presided over an event that took place in the boardroom at Real Madrid City.
Real Madrid and Liberbank presented the agreement which will see the financial entity join as the official club bank until the end of the 2025/2026 season. The event was held in the board room at Real Madrid City and was chaired by Florentino Pérez and Pedro Manuel Rivero Torre, president of Liberbank. Also present were Emilio Butragueño, Real Madrid's director of institutional relations; Jonathan Joaquín Velasco, Liberbank's general manager of business; and Ana Echenique, the bank's director of institutional relations and communication. The alliance provides exclusivity in the Spanish banking sector, Liberbank's business territory.
The agreement, in addition to the main objective of promoting Liberbank's visibility and generating maximum association between both brands, provides the possibility of being involved in Real Madrid's new lines of financing as its central focus. This cooperation covers all levels and areas of the club, including members and fans, as it provides the option for members to finance season tickets under advantageous conditions, as well as creating specific and exclusive financial and banking products.
A very important part of this alliance is the generation of business through co-branded products such as the Real Madrid debit and credit card or special promotions aimed at fans. The agreement also aims to attract new customers thanks to Real Madrid's digital presence. With this in mind, Liberbank will be involved with the club in its loyalty projects with its current and future customers and will also have exclusive advantages and benefits for customers in all areas, whether in men's football, women's football or basketball. Thanks to this, they become the first of the new sponsors to sign a new transversal agreement for all areas of the club.