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Acto de renovación del patrocinio del Real Madrid y Mahou Cinco Estrellas

Real Madrid and Mahou Cinco Estrellas have renewed their sponsorship deal


NEWS | 17/03/2017

“Mahou has shared our history of madridismo because they have always been present in the stadium", stated Florentino Pérez.
The presidential box at the Santiago Bernabéu hosted the renovation of the sponsorship deal between Real Madrid and Mahou Cinco Estrellas, which sees the deal extended to June 2019. Florentino Pérez and Eduardo Petrossi, managing director of Mahou San Miguel, was at the presentation, at which the Real Madrid club president stated: “The Santiago Bernabéu is a legendary football stadium. Here fans can feel the emotion and intensity of the game, with passion and courage of those who do not fear the impossible".

"Such emotion that we have shared over the years has helped us to forge great alliances. Our shirt and badge are symbols for all of our fans around the world and have set precedents for us to unite with companies that share our values of leadership and excellence”.

Constant presence
“Mahou has become one of those companies, one of those brands that have shared with us the history of madridismo because they are always present in the stadium. They have been here from the start and continued on with us, showing their faith in us up to this moment in time".

"This is a loyal collaboration and a guarantee for success. We are talking about a link that unites us because we never forget our passion and enthusiasm for football. Together we have celebrated titles and team victories, and together we will keep celebrating”.

Florentino Pérez: "what unites us is passion and enthusiasm for football".

“This agreement will support us and help us both to grow stronger. It will strengthen the union we have had for decades. We understand that football is a festival of emotions, a festival which unites people and make millions of people dream big. Mahou understands the fundamental essence of the sport”.

Key Moment
"We are now going into the decisive part of the season and us madridistas want to experience it with enthusiasm and see the team do well. This part of the season means the team must give their all and us fans must support them passionately. Our support will be vital for the double challenge of LaLiga and the Champions League, after winning the UEFA Super Cup and Club World Cup".

Petrossi: “This is an historic partnership”
“We are very happy with the deal we have reached with Real Madrid. This is an historic partnership we have had since 1902 and it is more than just sponsorship. Mahou cannot be understood without Real Madrid and vice versa".

"We have shared many moments, and those have all helped to forge a strong friendship. We hope to keep moving forward together and enjoy more historic moments”.

The presidential box also laid on an exhibition featuring photographs and documents that shows the partnership between the two entities since the start of the 20th century.