The HUGO BOSS BENELUX B.V. and CIA, S.C. Group is one of the leading fashion brands in the premium and luxury sector, focused on the development and marketing of fashion and accessories for men and women. Its product portfolio also comprises of licensed perfumes, watches, eyewear, children's fashion, bed linen and stationery.
In sport, the German company sponsors sporting activities such as Formula E, golf, sailing and football, which provide an unrivalled platform for conveying brand values such as dynamism, perfection, precision and success. Since the 2016/17 season, HUGO BOSS has been dressing Real Madrid's first team football and basketball squad, as well as their respective technical teams. It is also the official sponsor of Real Madrid Women's team from the 2020/21 season.