Real Madrid and BMW Spain team up for future mobility, sustainability and diversity
Florentino Pérez and Manuel Terroba formalised the partnership at Real Madrid City.
DO YOU LIKE DRIVING?
BMW, the German automotive manufacturer, combines dynamic and sporty performance with breathtaking design to deliver the perfect combination of driving pleasure. But this enjoyment of driving goes far beyond mobility: sustainability is a core issue for us and we do not compromise on it. We approach sustainability in a holistic manner. That's why we take it into account in the development and production of all our vehicles.
BMW i. THE FUTURE OF MOBILITY. TODAY.
BMW i embodies our range of fully or partially electrically powered vehicles. These models are inspired by a new understanding of the balance between the car and sustainability - a holistic and innovative approach that is redefining sustainable premium mobility.
The BMW Group, which comprises the four brands BMW, MINI, Rolls Royce and BMW Motorrad, is the world's leading manufacturer of premium automobiles and motorbikes and is also a provider of premium financial and mobility services. The BMW Group's production network encompasses 31 production and assembly sites in 15 countries and the company boasts a global sales network in more than 140 countries.
In 2021, the BMW Group sold more than 2.5 million passenger cars and in excess of 194,000 motorbikes globally. Profit before tax in the 2021 financial year was around €16.100 billion on revenue of approximately €111.200 billion. As of 31 December 2021, the BMW Group had 118,909 employees.
The BMW Group's success has consistently been built on long-term planning and responsible action. The company mapped out the course of the future early on and systematically focuses on sustainability and resource-efficient management in its strategic direction - from the supply chain to production and right through to the consumer end of all products.