Hugo Boss will dress Real Madrid
Emilio Butragueño and Tiago Baptista signed the agreement at the Santiago Bernabéu.
The HUGO BOSS Group is one of the leading companies in the premium and luxury segment of the apparel market that focuses on the development and marketing of fashion and accessories for men and women. The product portfolio offers as well licensed fragrances, eyewear, watches, kidswear and home textiles.
Sponsorship activities focus on sports such as Formula 1, golf, sailing and soccer that are an ideal way to convey brand values such as dynamism, perfection, precision and success. With this in mind, HUGO BOSS and Real Madrid have reached an agreement to dress their First Team squads in football and basketball, as well as Real Madrid Castilla and their respective coaching staff, as of the 2016-17 season.