Florentino Pérez has returned worldwide prestige to Real Madrid. In his two stints in charge of the club, there have been 24 trophies won between the football and basketball sides, including the club's ninth and tenth European Cups. He has restructured Madrid's finances, turning it into the world's richest club, and has carried out a profound transformation at all levels, with Real Madrid now the "world's most valuable sports team" according to Forbes magazine.
An engineer and businessman, Florentino Pérez took up the presidency in July 2000 after beating Lorenzo Sanz, who was head of the club at the time. Under his management, star signings such as Figo, Zidane, Beckham and Ronaldo arrived. The quality of his football and basketball sides led to eight trophies.
His first period in charge was also notable for the stadium improvements carried out under the 'Santiago Bernabéu Master Plan'. The arena was recognised by UEFA as an 'Elite Stadium' and hosted the final of the Champions League in 2010. In 2006, Ciudad Real Madrid - a training complex ten times bigger than Madrid's previous facilities - was opened at Valdebebas.
He gained reelection in 2004, stepping down voluntarily two years later. He returned to the presidency in 2009 and began a second period in charge marked in sporting terms by signings such as Cristiano Ronaldo, Benzema, Bale, James Rodríguez and Kroos. In the 2011-12 season, the team claimed the La Liga title with a record-breaking 100 points and 121 goals, while in the 2013-14 campaign Real Madrid were once again crowned kings of Europe when they sealed La Décima. Added to these trophies, his current spell as president has also brought the club's first Club World Cup, a European Super Cup, two Copas del Rey and a Spanish Super Cup in football, and a European Cup, a Intercontinental Cup, two Endesa Leagues, three Copas del Rey and three Spanish Super Cups in basketball.
Florentino Pérez has spent over a decade at the helm of the club and has continued its process of modernisation with the construction of the first-team and academy residences located within Ciudad Real Madrid.