Florentino Pérez brought international repute back to Real Madrid. In his two spells at the helm of the club he has collected 20 titles in football and basketball, including the ninth and tenth European Cups. He cleaned up the club's economy, making it the richest in the world, and reshuffled all levels of the organisation, making Real Madrid the “most valuable sports club in the world”, in the words of Forbes magazine.
An engineer and a businessman, he became president in July 2000, taking over from the previous president of the Whites, Lorenzo Sanz. Under his watchful eye came the signings of Figo, Zidane, Beckham and Ronaldo. The quality of the football and basketball squads began to bring in titles.
His first spell was also notable for his ‘Estadio Santiago Bernabéu Action Plan’. It was named an 'Elite Stadium' by UEFA and hosted the 2010 Champions League final. In 2006 the Ciudad Real Madrid was opened in Valdebebas, a sports complex ten times the size of their previous one.
In 2004 he was re-elected by majority vote and two years later he voluntarily resigned. In 2009 he returned and started a spell in which, on the sporting side, he signed the likes of Cristiano Ronaldo, Benzema, Xabi Alonso and Bale. In the 2011-12 season they completed a record-Liga campaign, winning the league with 100 points and scoring 121 goals. And in 2013-14, Real Madrid are kings of Europe again, claiming their Tenth title in an era that also saw them win two Copas del Rey and a Supercopa de España in football and a Liga, two Copas del Rey and three Supercopas de España in basketball.
Florentino Pérez has been at the club's helm for over a decade and has continued the process of modernisation, building a residence for the first team and academy players at Ciudad Real Madrid.