Real Madrid is the world's strongest football brand, according to Brand Finance

The Real Madrid brand is the strongest football club brand in the world for the second year in a row, according to the latest Football 50 2023 report published by the consultancy firm Brand Finance. Our club leads this ranking with a score of 94.8/100 (+0.8 points) and the highest rating: AAA+.

"The strength of the brand is what attracts fans, players, investors and sponsors to engage with the club, bringing commercial value through increased revenues, pricing - especially for sponsorship - and further growth, reducing the risks to profitability related to weak performance on the pitch", underlines the Brand Finance report.
 
Pilar Alonso Ulloa, the consultancy's director for Spain, Portugal and South America, said: "The value and strength of the club's brand has stayed strong due to several sponsorship agreements, including a renewed partnership with Emirates and a new collaboration with BMW as the club's official vehicle partner.