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El Real Madrid y Palladium Hotel Group renuevan su acuerdo de patrocinio

Real Madrid and Palladium Hotel Group have renewed their sponsorship agreement

NEWS STORY. 29/11/2022

Both organisations are extending this partnership for a further three seasons.

Real Madrid and Palladium Hotel Group have extended their sponsorship agreement to cover the next three seasons. The hotel group will remain the official sponsor and official hotel chain of the basketball team on a global level and the football team in the United States, United Kingdom and South America through to the 2024-25 season. Real Madrid's Director of Institutional Relations Emilio Butragueño; Palladium Hotel Group CEO Jesús Sobrino; and Real Madrid Basketball ambassador Felipe Reyes were present at the event to renew this partnership, which started in September 2019.

Emilio Butragueño welcomed the renewal of the partnership: "It's an honour for us to maintain this alliance. The tourism sector has been badly affected by the pandemic, yet they have been very loyal to what we had established. This is something that must be valued and appreciated. We're certain that this partnership will enable us to establish an even stronger relationship with our fans. Together with Palladium Hotel Group, we hold common values such as leadership, teamwork, innovation and excellence. We're very excited about the future and hope that the relationship continues beyond the next three years".

Meanwhile, Jesús Sobrino said: "We're very proud, it's impossible to feel any other way about a club like Real Madrid. They're a winning team and always do so with honour and respect. These qualities are what make it a great club and we share a lot of them. Real Madrid has a large following and that helps us to gain visibility on an international level".

To conclude, Felipe Reyes expressed his appreciation for the extension of the alliance: " This is very good news that Palladium Hotel Group will continue to be associated with the team. They have always demonstrated their support for basketball. During my last years as a player, they were the main sponsor and I'm very excited about this. We'll carry on supporting each other in order to achieve our objectives and I'm sure the next three years will be very successful".