Firma Real Madrid - HSBC

HSBC renews its support for the Real Madrid Foundation for a tenth consecutive season

NEWS STORY. 06/06/2022

The organisation will expand the groups it assists, coming on board to collaborate in the campaign for Ukraine.

The Real Madrid Foundation's executive vice-president Enrique Sánchez and Real Madrid's Director of Institutional Relations Emilio Butragueño have welcomed HSBC España's managing director Pablo López-Henares to Real Madrid City to sign a renewal of the collaboration agreement which sees the banking entity support the Foundation's social sports schools located at youth reception and detention centres in the Community of Madrid. 
The collaboration between HSBC and Real Madrid is now in its tenth year. Over the course of this time, thousands of young children at risk of exclusion have had the chance to be educated in the values of sport and develop skills such as teamwork and respect, and learn how to forge social relationships. All of this has been made possible thanks to HSBC's support across a range of Real Madrid Foundation projects.

Expanding collaboration
This season, besides their efforts at youth reception and detention centres, HSBC has expanded the deal to assist the refugee population through the Todos con Ucrania campaign. The Foundation launched the project back on March 4, in order to mitigate the effects of the war alongside the Red Cross, Cruz Roja, ACNUR, CESAL and Epicenter for children, both on the ground in Ukraine and among refugees in Spain. Butragueño reiterated HSBC's generosity and the mutual trust built up over so many years: "It's vital that young refugees who come to Spain are able to enjoy sport and the universal values it teaches. Sport is a universal language”.
Tool for integration
Meanwhile, Pablo López-Henares reflected: “HSBC's commitment and enthusiasm with this project over the last ten years have made a big change in the lives of disadvantaged youth in the Community of Madrid. The success of this program lies with them, who take advantage of all the resources and initiatives in such splendid fashion. Over the course of these years, it's become clear that sport is the ideal tool for education and integration. Indeed, it's more important than ever to be able to do our bit this year to help all those children affected by the conflict between Russia and Ukraine".

HSBC's collaboration with the youth reception and detention centres program is focused in particular on the centre at “Casa de Campo”, but directly benefits some 359 young people under guardianship throughout the Community of Madrid.