NEWS STORY. 19/11/2021
For the third consecutive season, the Real Madrid Foundation and the pharmaceutical companies Ipsen and Janssen are launching the campaign ‘Que no te pille fuera de juego’ (‘Don’t be caught offside’), whose aim is to inform men about the importance of taking care of their health and having their prostate checked after the age of 50, in order to ensure the early detection of prostate cancer. Their support also enables the continued viability of the Foundation's physical activity programme for the over-65s.
Real Madrid Foundation Executive Vice-President Enrique Sánchez presided over the signing act for the renewal of this collaboration, which was attended by Loreto González, Director of Communications and CSR at Ipsen in Spain; Ramiro Negral, Director of the Oncology Division at Janssen in Spain; and Emilio Butragueño, Director of Institutional Relations at Real Madrid.
Their support also enables the continued viability of the Foundation's physical activity programme for the over-65s.
To mark the start of the campaign, the representatives from the three institutions took penalty kicks on one of the pitches at Real Madrid City. Over the course of the season, several initiatives will be carried out to raise awareness of men's health and to inform society as a whole about the prevention of the most prevalent type of cancer among men in Spain.
Butragueño: "The creation of healthy lifestyle habits underpins the Foundation's philosophy".
During the event, Butragueño stressed: "The creation of healthy lifestyle habits underpins the core identity and philosophy of the Real Madrid Foundation, which promotes them to the beneficiaries from childhood and to the adult population". Loreto González said: "At Ipsen, we are delighted to continue to form part of this team". Finally, Ramiro Negral added: "Four out of every five prostate cancers can be cured, but for that to happen it is essential to visit a urologist".