NEWS | 25/02/2021This year's link-up is focused on the opening of football and basketball schools at Madrid's Casa de Campo refuge.
The socio-sporting programme directly benefits over 50 unaccompanied minors aged between 13 and 17 who reside at the shelters, which are run by the autonomous community. This sector of the population is in special need of assimilating values and educational sport has now been used for nearly 20 years by the Foundation as a means to enhancing the self-confidence, integration and motivation levels of this group. It serves to improve their lives and the development of the participants’ skills through the knowledge of sport, personal equilibrium and interpersonal relationships.
The project is focused on offering the participants the tools to assist them in their subsequent integration into society based on the understanding that the rules of football and basketball are reflecting in society in terms of rules, authority and the need to work as a team to achieve both individual and collective goals. Schooling and school attendance are a prerequisite to participation in the project, with this requirement serving to ensure the participants boast the necessary skills to improve their future employability.
Mark Hall, CEO of HSBC España, commented that: "HSBC's commitment in terms of corporate social responsibility is key in the day-to-day running of our institution. This is why renewing the curent agreement with the Real Madrid Foundation offers a display of the bank's commitment to the most disadvantage members of our society. Sport is used to instil values such as teamwork, which will be massively important when these young people look to enter the job market".
The association between HSBC, the Real Madrid Foundation and the Madrid City Council dates back to the 2014/15 season, when the comprehensive socio-sports project for minors in El Gallinero was launched. More than half a thousand children at risk of exclusion or vulnerability have benefited from the Foundation and HSBC's socio-sports projects.
The collaboration between the two organisations continues to benefit minors in exclusion in the area of the capital, including unaccompanied foreign minors, whose circumstances have worsened due to the social emergency caused by the pandemic crisis.