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Entrega de regalos de Navidad a los beneficiarios del proyecto de San Roque y Valdelatas

HSBC and the Foundation deliver Christmas presents to the beneficiaries of the San Roque and Valdelatas projects

NEWS | 09/01/2020

Mark Hall, CEO of HSBC Bank and Álvaro Arbeloa, Real Madrid ambassador, attended the event.
Real Madrid ambassador, Álvaro Arbeloa and the Managing Director of the Real Madrid Foundation, Julio González Ronco, welcomed Mark Hall, CEO of HSBC Bank, a Foundation collaborator, and the Director General for Primary Care, Community Intervention and Social Emergencies for the Madrid City Council, Alejandro Gonzalo López Pérez to the Alfredo Di Stéfano Stadium.
The three entities came together to deliver the Christmas presents donated by the employees of the banking corporation to go to beneficiaries of the joint project run to help young people in the care centre for immigrant families at San Roque and Valdelatas. 

Mark Hall reflected: “For HSBC, the collaboration with the Real Madrid Foundation in these projects for children most in need, have been part of the bank's social responsibility program for several years. We hold shared values which we believe will build a fairer society and empower young people through education". The city's general director added: "This program is an example of public-private cooperation since it deals with psycho-social problems, with positive results, and it's a success in terms of full inclusion“.

The HSBC employees collected the gifts in order to collaborate with a project run in conjunction with the City Council.

Álvaro Arbeloa closed out the speeches by addressing the children, who he reminded of the importance of values, "such as respect, motivation to succeed, and solidarity, now and for the rest of your lives”. 
Five seasons
The link between HSBC, the Real Madrid Foundation and the capital's City Council dates back to the 2014/15 campaign, when an integral socio-sporting project was set up for youngsters in the El Gallinero shanty town. The collaboration between the organisations continues to benefit kids at risk of social exclusion in the capital today, including those at the attention centres for immigrant families at San Roque and Valdelatas. Aside from HSBC, El Corte Inglés and Colgate-Palmolive also take part in this project.