NEWS | 09/01/2020Mark Hall, CEO of HSBC Bank and Álvaro Arbeloa, Real Madrid ambassador, attended the event.
The three entities came together to deliver the Christmas presents donated by the employees of the banking corporation to go to beneficiaries of the joint project run to help young people in the care centre for immigrant families at San Roque and Valdelatas.
Mark Hall reflected: “For HSBC, the collaboration with the Real Madrid Foundation in these projects for children most in need, have been part of the bank's social responsibility program for several years. We hold shared values which we believe will build a fairer society and empower young people through education". The city's general director added: "This program is an example of public-private cooperation since it deals with psycho-social problems, with positive results, and it's a success in terms of full inclusion“.
Álvaro Arbeloa closed out the speeches by addressing the children, who he reminded of the importance of values, "such as respect, motivation to succeed, and solidarity, now and for the rest of your lives”.
The link between HSBC, the Real Madrid Foundation and the capital's City Council dates back to the 2014/15 campaign, when an integral socio-sporting project was set up for youngsters in the El Gallinero shanty town. The collaboration between the organisations continues to benefit kids at risk of social exclusion in the capital today, including those at the attention centres for immigrant families at San Roque and Valdelatas. Aside from HSBC, El Corte Inglés and Colgate-Palmolive also take part in this project.