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Ratificación del acuerdo entre la Fundación Real Madrid y Ecovidrio

Real Madrid Foundation and Ecovidrio renew collaboration agreement

NEWS | 11/02/2019

This is the second successive season in which the two institutions are working together.
 
The Real Madrid Foundation and Ecovidrio came together this lunchtime at the Santiago Bernabéu to put pen to paper on an agreement that will see Ecovidrio support the sustainability of the socio-sporting programme that the Foundation has run for over 15 years in prisons across the Community of Madrid.
 
The event, presided over by Enrique Sánchez, executive vice-president of the Real Madrid Foundation, was attended by Emilio Butragueño, the club's director of institutional relations and Borja Martiarena, Ecovidrio's head of marketing at Ecovidrio, the non-profit making organisation tasked with overseeing the recycling of glass waste in Spain.
 
Renewal
This is the second successive season that Ecovidrio has joined forces with the Real Madrid Foundation and, on this occasion, it's not just a case of educating users in terms of caring for the environment by recycling glass containers, with things being taken a step further to 'recycle lives'.
 
Beneficiaries
The Real Madrid Foundation's socio-sporting programme is aimed at over 2,000 inmates across 23 prisons, in which 46 projects are run on a weekly basis featuring three hours of training per week. The programme, which was initially launched in the prisons within the Community of Madrid, has been extended across the whole of Spain, in collaboration with the general secretary of penitentiary institutions, Horizones Abiertos and the backing of various sponsors, which this season includes Ecovidrio. 
 

The Real Madrid Foundation's programme is aimed at over 2,000 inmates across 23 prisons.

Thanks to the agreement with Ecovidrio, in addition to the weekly training sessions, occupational workshops involving four sessions are set to be laid on in four prisons across the Community of Madrid to teach the inmates how to repair bottle banks. As part of the socio-sporting programme's contribution to social reintegration, one of the participants in the programme will be offered job opportunities once they've served their sentence.
 
Butragueño: "The Foundation has found a great partner"
"The Real Madrid Foundation's activities in the prisons has found a great partner in the form of Ecovidrio given that, as well as offering value-based training through sport to help the participants' reintegration, job training and the chance of securing a job all also offered, all of which represents a great opportunity".

For his part, Martiarena underlined the significance of the agreement: "Its origins lie in our firm commitment to convey the importance of recycling glass across all levels of society, so that we all play our part in something that's everyone's concern: the protection of the environment".

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