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    Liga Endesa, Matchday 33
      WiZink Center
     05/21/2019
    21:00
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    Classic Match, Corazón Classic Match 2019
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    Firma de convenio entre la Fundación Real Madrid y GenesisCare

    GenesisCare and the Foundation join forces to promote active ageing

    NEWS | 04/10/2018

    The agreement between the two entities will benefit those over the age of 65.
    Real Madrid continue to provide services for the elderly with the efforts of their Foundation, and they have now signed an agreement with GenesisCare, international specialists in radiotherapy treatments for osteoarthritis and other benign disorders affecting mobility, in order to promote active ageing. This collaboration reinforces the sustainability of the socio-sporting activities which the Real Madrid Foundation runs on a weekly basis at the Canal de Isabel II sports facilities in Madrid. Participants also benefit from informative talks on maintaining healthy lifestyle habits, which from now on will count on contributions from GenesisCare.​
     
    Enrique Sánchez, executive vice-president of the Real Madrid Foundation; Ramón Berra de Unamuno, director general of GenesisCare; Emilio Butragueño, Director of Institutional Relations at Real Madrid; and Ignacio Azinovic, medical director at GenesisCare, have today signed the agreement between the two organisations which is set to benefit those over 65 years of age.

    Butragueño: “Regular sporting activity and treatment for painful ailments are a great combination”.

    Emilio Butragueño discussed the significance of this support, given that “regular sporting activity and treatment for painful ailments are a great combination in ensuring an old age full of life”. Ramón Berra de Unamuno stressed the company's efforts in promoting active ageing: “Ageing and the benign conditions that come with it must not become an obstacle. Our elderly population must keep moving and enjoying a better quality of life, something which advances in technology are allowing us to achieve”.
     
    Mobility for the elderly
    Thanks to new technological advances, the anti-inflammatory and antiproliferative properties of radiotherapy mean it can be used to cure and relieve symptoms of benign conditions such as pain, inflammation and deteriorating mobility.
     
    Low doses of radiotherapy, applied for the treatment of non-oncological conditions, is a safe method with barely any toxic effects. It's a non-painful, non-invasive procedure which does not affect the patient's daily activity and doesn't require sedation or fasting. It is an effective method of joint pain relief in up to 90% of patients and results in complete recovery in many cases. This ensures age is no barrier to remaining active.

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