NEWS | 14/08/2017They also boast the highest combined number of fans across the three main social media platforms of any sporting institution in the world, with a total of 182 million.
The benchmark figure on Facebook currently sits at 105 million fans, having become the first ever brand to surpass 100 million on the platform. Growth on Instagram has hit the 52 million mark, while the main Twitter account has recently made it to 25 million, a breakdown which puts the club in an unrivalled position in social media terms.
These figures ensure the club standout from its nearest competitors, such as FC Barcelona, the NBA and Manchester United. Not only is the club leading the way in terms of audience, but it's also worth noting the consistency of fans' interest in Real Madrid posts. Data shows a 50% difference over the nearest competitor, FC Barcelona, as far as engagement is concerned.
During the 2015-2016 season, Real Madrid enjoyed 1.2 billion video views, while the 2016-2017 campaign saw that figure rise above 2 billion views across the three platforms, just another reflection of the madridista dominance of social networking channels.
This milestone is yet another example of Real Madrid's extraordinary social impact and their leadership both on the pitch and in the online world.