Real Madrid unveil agreement with EA Sports


NEWS | 21/07/2015 | Alberto Navarro (Melbourne) | PHOTOGRAPHER: Antonio Villalba/Helios de la Rubia

Danilo, Varane, Nacho and Illarra represented the squad at an event that Emilio Butragueño also attended. 
Real Madrid presented their agreement with EA Sports in Melbourne, it makes the video game company the club's Official Video Gaming Partner for the next three years. The event, that took place at AAMI Park in the Australian city, was attended by Danilo, Varane, Nacho and Illarra, and the players had an opportunity to try out the FIFA 16 video game. 

During the presentation, Emilio Butragueño, director of International Relations at Real Madrid stated: "Our agreement with EA Sports for the next three years reflects the central international position that we occupy and allows us to be an international focus. We'll be together for the next three years. FIFA 16 is the most popular game in the world, and it will be a great experience for our fans. Thank you to EA Sports for choosing Real Madrid".

World Impact
Thanks to this agreement, users will enjoy, among other things, better graphics for Madrid players and the Santiago Bernabéu. To achieve this, EA Sports carried out detailed filming of the players' gestures and of the stadium. Additionally, the presentation provided some data about the popularity of Real Madrid in online FIFA 15 games: 387 million online games were played, with Madrid players scoring 950 million goals.