NEWS | 23/01/2015Florentino Pérez and Ignacio González unveiled the campaign at the presidential box in the Santiago Bernabéu.
"One of the most important things is to be a great ambassador for Madrid and Spain throughout the world, because for many people, the image of Real Madrid is the image they have of the city of Madrid", explained Florentino Pérez.
"We know that Real Madrid is universal. There are no borders here and we all speak the same language. The players have the enormous responsibility of representing the Real Madrid image all over the world".
Unconditional support for the city
“The Community of Madrid is about sport. The best football and the best basketball. This is a Community that is open to everyone, that is why, in order to collaborate and promote the city, Real Madrid members put on the shirt and go out on the pitch ready to give everything and fight".
The audio-visual campaign to promote Madrid's tourism, the video of which was shown during the ceremony, starring various members of Real Madrid football and basketball teams: Ancelotti, Cristiano Ronaldo, Bale, Benzema, James, Kroos, Isco, Navas, Sergio Rodríguez, Reyes, Nocioni and Llull.
The best tourism attraction
The president of the Community of Madrid, Ignacio González, explained the reasons why they have decided to avail of the Whites' help: “Real Madrid are an exceptional ambassador for the Community of Madrid, thanks to their global reputation, their nobility on and off the pitch, their quality and their will to win".
"Football and Real Madrid are a huge reference point. Few institutions in the world enjoy the global status of Real Madrid. I want to thank the club for collaborating in the attempt to make Madrid a top competitor on the global stage. The fact that the best club in the world has Madrid in the name, is a source of pride and it has been satisfying to have the club take part in the campaign".