The Real Madrid Club and Kellogg's® have much in common, we are two amazing brands recognized worldwide, with more than 100 years of history, seeking to promote healthy lifestyles through sport and nutrition.
At Kellogg's®, we love breakfast. For us it is much more than just a meal. We believe passionately in the power and promise that comes from a full breakfast. It is the first fuel for our body - it nourishes us for today, tomorrow and for life.
We also love to enjoy and celebrate every moment. Therefore, we have a wide variety of foods to delight our consumer´s preferences throughout the day. What can be better than a can of Pringles® to enjoy with friends Real Madrid soccer game?
In May 2017 we launched the campaign "Together We Make History", which was present in 19 Latin American countries, from Mexico to Patagonia, through our brands of Kellogg's® and Pringles®. It included the launch of our Real Madrid special edition cereal.
Hand in hand with the Real Club Madrid we want to achieve our vision of enriching and delighting the world with foods and brands that matter, fulfilling our purpose: to nourish families so that they can flourish and thrive.