SportyBet is a brand which belongs to Sporty Group, a global sports entertainment and technology company.
 
SportyBet and Real Madrid have signed a multi-year partnership agreement covering the African territory, where SportyBet is a leading brand in the market, with licenses in several countries such as Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.
 
SportyBet is widely recognised as an innovative company, delivering a high quality mobile user experience featuring high performance and easy to use mobile applications, allowing Sporty users to watch and bet on the widest range of sports content, including LaLiga and Real Madrid matches.
 
Sporty Group's strategic partnership with Real Madrid will enable the creation of unique and exciting entertainment, experiences and promotions for football fans across the continent.