Butragueño, Felipe Reyes, and Diego López in the campaign 'Don't Get Caught Offside'

Emilio Butragueño, Felipe Reyes, and Diego López have joined the campaign 'Don't Get Caught Offside' this season, an initiative promoted alongside Johnson & Johnson on the occasion of World Prostate Cancer Day. The goal is to emphasize the importance of taking care of one's health and staying ahead of the disease through prevention.

Through messages shared on social media this month, the campaign aims to convey a clear idea: getting checked in time can make all the difference. In this regard, the campaign highlights the need for regular medical check-ups starting at age 50, or even earlier in cases with a family history.

The most common tumor in men
Prostate cancer is the most common tumor among men in Spain, with estimates indicating that one in five men will develop it during their lifetime. This makes it especially important to promote awareness and early detection, when treatment is most effective.

The importance of maintaining an active and healthy lifestyle
Beyond the health message, the initiative also reinforces the importance of maintaining an active and healthy lifestyle, an aspect the Real Madrid Foundation has been working on for over 25 years through its social sports programs. Among these, its physical activity program for seniors stands out, promoting active aging as a fundamental part of well-being.

Sports as a tool for awareness
The collaboration with Johnson & Johnson allows for the continued promotion of actions that combine sports, health, and education in values, aiming to create a real impact both in prevention and in improving people's quality of life.

With 'Don't Get Caught Offside,' the Real Madrid Foundation once again demonstrates that sports can also be a tool for awareness. Because in this match, the goal is not to win. It's to arrive on time.

Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.