NIVEA is the world’s number-one skincare brand* and the strongest brand within the Beiersdorf portfolio. Beiersdorf is a global leader in the production of innovative, high-quality skincare products and boasts over 135 years of market experience. Millions of people across the world choose Beiersdorf brands every day and place great trust in them.
The origins of NIVEA go back to 1911 and the creation of the first stable cream in modern cosmetics. Since then, NIVEA has constantly been investigating and developing innovative skincare products to suits its consumers’ needs and has become a leading global brand with a portfolio of over 500 products. The company continues to commit to innovation and retains its customer-oriented approach.
*Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms 2020.