News and opinions
08 November 2012
Audi delivered the official cars to the Real Madrid first team at Jarama circuit. Prior to the handing over of the keys, the Whites players participated in a unique driving experience that tested the manoeuvrability of their cars, and then some of them had the opportunity to be co-drivers for Marc Gené, Audi Sports Team’s Le Mans Series driver. The event was attended by Real Madrid president, Florentino Pérez; club Director of Institutional Relations, Emilio Butragueño; Director of Audi Spain, Manuel Caballero; CEO of Volkswagen-Audi Spain, Ludger Fretzen and Daniel Weissland who is responsible for overseeing Audi’s southern European market. The German company has sponsored Real Madrid since 2003.
Reliability, history, innovation, sportsmanship and effort are five of the traits that link Audi and Real Madrid, two leaders in their respective sectors. Their alliance was established in 2003 and today at the Jarama circuit the traditional delivery ceremony of the first team’s official cars for this season was conducted. The Whites’ players, after being equipped with overalls and a personalised helmets with their name and Real Madrid shirt number, received a small lesson in driving from Marc Gené and Miguel Molina, official Audi driver in the German Touring Car Masters, before taking part in a unique driving experience that consisted of a slalom and a lap around the track.
After this spectacular experience on the track and after Casillas and Ramos received two Audi racing overalls on behalf of the club from Gené and Molina, it was time to hand over the keys to their new cars. One by one they were named, starting with Albiol and ending with coach José Mourinho, and they received their cars complete with personalised number plates.
Manuel Caballero, the company’s director in Spain, was the first to speak: "I thank the players for their great participation and wish the team every success in the future. Next year we will start our tenth season together and hopefully we can celebrate it with the tenth [Champions League title]". Finally, before presenting a team shirt to Manuel Caballero, Ludger Fretzen and Daniel Weissland, it was Florentino Pérez’s turn. The Real Madrid president welcomed this fruitful relationship that has existed for nine years: "This event is a tradition and is part of a close and loyal relationship between Real Madrid and Audi, two entities that aspire for global leadership and have a culture based on the effort and hard work. We realise that there are millions of people watching us, Real Madrid, as there are watching Audi, whose commitment and values allow us to be leaders in very competitive sectors. There are no obstacles that are impossible for us to overcome, we will continue working together and we will be ready for every season to be better than the last".