18 July 2011
Silvia Cofreces / Translation by Michael J. O'Donnell
Real Madrid has a Facebook page, a Twitter account and a YouTube channel. These tools allow the club to reach 19 million Madridistas accross the globe, thus making it the most popular sports club in social networks according to FameCount.com.
Real Madrid has close to 17 million Facebook fans, two million Twitter followers and 37.5 million views of videos on YouTube, all of which have given the club a 53.76% popularity rating that establishes it as the most influential and fastest growing sports club in social media. Real Madrid is also the team with the largest number of Twitter followers in Europe.
Real Madrid players aren't lagging behind either. Cristiano Ronaldo is the most popular sportsman in the world, having more than 31 million Facebook fans, over three million Twitter followers, and 4.5 million views on YouTube. Ricardo Kaka follows in second place with ten million Facebook fans and five million Twitter followers.
A recent study by Lewis PR shows Real Madrid is the club with the largest reach in the internet and social networks of all Spanish First and Second Division teams. The study also shows that, out of all 42 clubs analysed, Real Madrid has the best online presence and largest communication activity in social networks. The quality of its content, the distinction between the first team and the club's other sections, and a joint strategy with the club's official website are, according to Lewis PR, the keys to Real Madrid's success in social media.
Real Madrid's official social network pages have become a source of information for Madridistas all over the planet due to being published in five different languages (Spanish, English, French, Arabic and Japanese). Also, the Real Madrid Fantasy Manager game on Facebook and iPhone (which has 140,000 users on average per month) allows fans to coach the team and to even preside over the club. The YouTube channel also makes a difference by offering exclusive content for free in three different languages (English, Spanish and Arabic).