Real Madrid’s new shirt for the 2010/11 season has hit store shelves and is now available for purchase at all official Real Madrid and adidas stores and other authorized distributors. The new shirt includes three light blue stripes trademark of the adidas brand. It is the same tone that was used by Real Madrid in the late 90’s and in early 2000. It evokes great memories of success in both domestic and international competitions. Another feature of the new design is the rays of sun that appear to be emitted by the Real Madrid crest.