Real Madrid

Jorge Valdano (04/10/1955, Santa Fe, Argentina) has been named Director General and Presidential Aide of Real Madrid. The Argentine begins a new era at the Club, after stints as player, coach of the youth system and the first team -with whom he won a league title with impressive football- and Sporting Director. Jorge Valdano is a connoisseur of world football and an expert on Real Madrid.

Jorge Valdano is a key figure in Real Madrid's recent history. He signed for the Club as a player in 1984 and played as a striker for three years, winning two UEFA Cups with epic comebacks along the way. He retired in 1987 after winning the 1986 World Cup with Argentina.

He joined Real Madrid's youth system and gained enough experience to sign for Tenerife as coach. He then became first team coach at Real Madrid. For two years he instilled brilliant football on the team and won the 1994/95 league title. He retired as a coach in Valencia in 1997.

He stayed in touch with the  world of football as a commentator in several media and he also wrote five books on the subject: Sueños de fútbol, Cuentos de Fútbol, Cuentos de fútbol II, Los cuadernos de Valdano and El miedo escénico y otras hierbas. He returned to Real Madrid as Sporting Director when Florentino Perez became President in 2000. He has been the Director of the Escuela de Estudios Universitarios Real Madrid – Universidad Europea de Madrid for the past few years.

Jorge Valdano returns again with Florentino Perez. The President has great faith in him because of his great experience and efficiency. No-one knows the Club better than the Argentine.