08 November 2005
From the 2006/2007 season on, the star soccer players from Real Madrid will be advertising for BenQ-Siemens. Under the terms of the contract concluded between BenQ Mobile and Real Madrid, the team will be wearing the double brand on their jerseys while they are chasing goals until the summer of 2010.
Thus BenQ’s business group BenQ Mobile will become the major sponsor of the traditional Spanish club, which has the largest global fan base and is the world’s best-known soccer team. Several million fans will associate BenQ Mobile with Real Madrid’s values in the future, because apart from being emblazoned on the star players’ legendary white jerseys, the double logo BenQ-Siemens will also embellish advertising spaces in Madrid’s Bernabeu Stadium. Additional joint marketing activities will propagate the BenQ-Simens brand all over the world. Real Madrid in turn will benefit from BenQ Mobile’s presence in Asia and strengthen its fan base in this region.
“We are really happy about our new major sponsor BenQ Mobile”, said José Angel Sánchez Perianez, General Director of Marketing at Real Madrid. “This company is a very ambitious one, a trend setter and it always aims to satisfy its customers - like Real Madrid aims to satisfy its fans. BenQ Mobile’s nearness to the Asian market will help us to develop and expand our activities in this region.”
“More than almost any other club, Real Madrid stands for professionalism, quality, teamwork and best entertainment. Hence it exemplifies precisely what it is that sets our mobile phones apart: the combination of top quality, passion, fascination and enjoyment for technology. In addition, this sponsoring is a logical progression from BenQ’s involvement in the 2004 European Soccer Championships in Portugal and Siemens’ soccer sponsorships”, says Clemens Joos, CEO of BenQ Mobile.
About BenQ Mobile
BenQ Mobile is an industry leader in wireless communication devices with a high lifestyle appeal. Headquartered in Munich (Germany), the company is one of three business groups of BenQ Corporation and a trademark licensee of Siemens AG.
With revenues of more than 5.6 billion Euros in 2004*, over 7,000 employees worldwide, its state-of-the-art R&D and manufacturing facilities in Aalborg (Denmark), Beijing, Suzhou (China), Kamp-Lintfort, Munich, Ulm (Germany), Manaus (Brazil), Mexicali (Mexico), Taipei (Taiwan), and Wroclaw (Poland), and a strong sales, marketing and service network, BenQ Mobile benefits from its global footprint. BenQ Mobile will leverage complementary competencies and resources in product creation, developing elegant yet exciting devices that enable consumers to further explore mobility.
*Combined revenues of BenQ Mobile Phones and Siemens Mobile Devices in 2004.