Adidas is one of the most experienced brands in the sports scene. Ever since 1926, when its founder Adi Dassler made the first shoes for athletics, it has carried on with the research into every aspect of this sort of product. Adidas has always worked alongside the athlete in an attempt to create the best and most innovative footwear, clothes and accessories in the market.
There is no other world company that has turned the past of sport into its present so readily and with a technical evolution unimaginable half a century ago. This evolution has clearly shown on the king of sports: soccer.
Soccer is part of our brand philosophy. We know how to capture the magic moments of the game: those with passion, instinct and creativity. That is our inspiration when it comes to design the most creative and authentic products. For Adidas soccer is the core of our brand.
Adidas has been Real Madrid official sponsor since 1998. This partnership has had lots of success: 1998 and 2002's Intercontinental Cup, 2001's Liga and 2002's Europe Super Cup.
But Adidas not only sponsors Real Madrid's first team, but also supports the lower squads by promoting the young sportsmen and all the activities the club organises. Besides, it sponsors the basketball team as well.
Adidas presents new accessories and clothes collections every season, ranging from official kits to leisure-time clothes for those fans who want to wear something from the best club in the world.
All this proves the close cooperation between the three-stripe brand and one of the best sport clubs in the world. This cooperation will extend in the future with the hope that together we can achieve more and more success.